Yum!

Cadbury does it again with this larger than life billboard. This 3D out of home ad shows different types of people peeling away the Dairy Milk chocolate wrapper. This was done by Toronto based agency Zig a couple of years ago.

This definitely makes the tummy rumble!

Happy Hour @ Starbucks!

I am in frappuccino heaven with the half price Happy Hour Fraps between 3-5 p.m at Starbucks. Simple banners are located through out the store highlighting this promotion. This is a great summer time promo kick off as many patrons will enjoy this deal, get hooked on a favorite flavour and will want to continue to purchase it even after the promotion has ended.

Huge Wall Mural

This giant Capital One mural rivals any similar displays as it is the largest Outdoor Advertising Display in Canada. You can find this 13,000 sf. ft thing of beauty on the west-facing glass wall of Toronto Pearson Terminal 1.

This is the perfect greeting for some 21.1 million passengers departing on flights. Capital One does it right with this dynamic massive wall mural.

Unique DNA

"Our customer service is as individual as you are. Realize the potential. -American Express.

I saw this outdoor wall ad for American Express while walking to Chapters by the Scotia Bank Theater. The visual struck me first, I was wondering what the ad was all about and after reading the text, I thought the concept was really unique as the ad message is crying out individualism.

Buck a Beer

So cool! This is a great billboard from James Ready, a brand of lager brewed in Niagara
Falls, Canada. It is known for its discount prices, selling for a buck (one dollar).
Ontario raised taxes on alcoholic beverages, threatening to take the cost of the beer above a dollar.
Leo Burnett Toronto teamed up with the company to keep customers connected with the brand by designing these interactive call to action billboards. To follow up, a public message was showcased saying “Thanks (name) for keeping J.R. a Buck”.
This is one brill ant way to turn sales around and interact with the consumer. It really emphasized the unique buck for a beer USP and got consumers on board to help keep it that way.

Genius Outdoor

I am in love with these really cool innovative Outdoor CocaCola ads. They are completely brilliant and really draw the watcher in.

This outdoor campaign displays just how refreshing Coke can be. Done by ad agency MacLaren McCann Toronto, these clever series of posters and billboards involve straws.

This image shows two fashion models sipping from their straws for a much - needed refreshing sip of CocaCola.