The Power of the Personal Testimony

It is impossible to ignore Jennifer Hudsons weight loss success or the fact that she achieved her dreams through adopting the Weight Watchers method. This advertisement came out late 2011 and was one of many attached showcasing success of the Weight Watcher program. I can only imagine how many women were inspired to join the program based on Jennifer's incredible success. The success of Weight Watchers is a reminder of the power of personal testimony. This is a tried &true powerful way to gain new membership and create excitement to join as no one wants to be left out and everyone is ready to believe that they can do it too. Well done Jennifer and Weight Watchers for giving us the proof we need to believe.

A bit far fetched?

I was watching a few episodes of 'Storage Wars' on A&E, a highly addictive show! and couldn't help but notice Carl’s Jr. new commercial featuring SI Swimsuit cover model Kate Upton . It was easy to recognize the brand behind the ad right away as Carl's Jr. has carved out a clear identity in the fast food advertising market. In true Carl's Jr. fashion, Kate proceeds to roll around in a convertible while stripping pretty much to her underwear at a drive-in theater while eating their new Southwest Patty Melt.

I think this fast food restaurant has done an incredible job creating interest and buzz with consumers. The constancy is there, the look and the feel of the ad's are easy to recognize. It is also interesting how with every new Carl's Jr ad you remember all of the old ones and look forward to the next.

DQ Campaign, not so Original.

Is it just me or do the new Dairy Queen Ad's have a striking resemblance to the now infamous Old Spice Ad's. I love the new tactic and feel that it is highly effective in generating attention and interest but could DQ really take credit for this new campaign after sounding and looking so similar to the Old Spice campaign. The copy in the new DQ ad campaign is a dead give away. It does generate a sleek new look for the brand but there are no brownie points for coming up with the idea as this is clearly a case of stolen success.

Fall Is Here

I am in love with Starbucks, I spend countless hours here working away from home. I look forward to my daily S-Bucks beverage as it is my mini release from the day's stress. I have come to truly appreciate the strength of S-Bucks seasonal advertising campaigns. I was drawn in completely with there summer time, 'Make it anyway you want it' Frappuccino ad campaign and again I am totally agreeing with the new season campaign lure to 'Fall Back In' I first was drawn into this new campaign after picking up an issue of 'Entertainment' Magazine which featured an outline of anticipated exciting fall shows. Starbucks had their new fall campaign featured in the center cut out program listing Fall's T.V schedule line up.

The campaign is brilliant and ushers customers into the new fall season.

Love the new IKEA Catalogue

So I got my new IKEA catalogue and took it with me to Chapters one afternoon for some leisure reading and ended up in a 1 hour conversation with a woman from Mexico. It all started with me flipping through the new IKEA catalogue. This woman had heard of the company and asked if she could take a look. This promoted a long conversation and introductions to the entire family.

Who else can create buzz and excitement, not only that but generate an entire campaign surrounding the launch of a new catalogue. IKEA has done this remarkably and it's no doubt why they have everyone talking.

One way they have Incorporated customer interaction is through this very cool contest which encourages consumers to share their favourite images from latest catalogue. Its called the "Capture the Page" contest and is the latest online initiative connecting consumers to the brand as they go online to upload their favourite images from the catalogue for the chance to win a grand prize of a $10,000 gift card or one of 15 $500 gift cards.

TIFF 2011

It is the first day back at school for students and It is a good day for me to get back in the habit of blogging.

I have been inspired this summer with new innovative and vibrant ads. The fall looks promising and the excitement of new events and campaigns are swirling through the city.


I recently waited in line to get very coveted U2 Documentary tickets "FROM THE SKY DOWN". The volunteers were all wearing these distinctive orange tee-shirts that proclaimed "See It Happen Here" With the Tff.net/festival URL Link. I love this type of in-your-face-advertising. It generates a ton of hype and adds a certain level of uniformity to the campaign.

Go Firkin!

I happen to love this pub, they serve incredible food and this innovative out door ad technique really stands out and draws attention. What a great way to put yourself on the map for all near by walkers to see. Really great idea.