Fighting Stare

Love this Billboard for Sportsline located on the side of the Gardener Expressway in Toronto, Ontario, Canada.
A picture says a 1000 words and this is no exception. The tension is high as this image speaks loud and clear to the commuter about what they can expect to experience when they tune into Sportsline.
This Billboard stands out due to its simplicity and easy to understand message. Only the essential information is presented such as viewing time, name and hosts. Very strategic Outdoor.

Ultimate Pop Out Billboard

"Decorate for the holidays" This IKEA billboard screams attention from afar with its larger than life pop out floor plan. It draws the viewer in as they can picture themselves in the space.

What a great concept, the target is visually able to envision their home space and get ideas on how they would like to decorate it over the holidays.

This ad is really interactive and innovative. I love the simplicity of colours and design. Overall it is a stand out.

The New Pirates of the Caribbean 4

I was inspired to talk about this movie advertisement because it caught my attention this morning on my way to work. There is a huge brick wall mural with this Pirates of the Caribbean 4 movie poster. I think this is a great way to get people excited about an upcoming movie. It will remind everyone that it's coming out soon and will generate a ton of early buzz. I had heard this movie was coming out but I had no idea when so now I know and will definitely be seeing it!

Controversy #2

In keeping with the same virgin 99 radio rant this Usher billboard also raised eyebrows. The controversial billboard located just west of Dundas St. W. on the north side of Bloor St. W. — depicts a smiling photograph of the performer with the words: “Shirt On: OMG, Shirt Off: OMFG.
”http://www.torontosun.com/news/torontoandgta/2011/03/21/17702601.html
We all know what OMFG stands for so its obvious that many on lookers would be offended by this. A lot of on lookers were upset about the combination of the F word and God; they feel that the name God is sacred and should not be used in this context. I happen to agree with that statement.

Controversy #1

I am sure all of us Toronto dwellers have turned our radio frequency to virgin 99.9 at some point. If you commute you see the controversial billboards for the station.
I will talk about two of these in separate posts this week. Each deserves their own spot.

Currently Katy Perry is representing on Virgin 99.9 billboards. This billboard is generating a lot of attention. Many on lookers are upset about the visual image of firecrackers protruding from her breasts.
The question on lookers are asking is does this "shock" type of ad generate more attention and interaction with the brand or does it deter potential listeners away.

I am sure that both are true and Virgin radio has decided that negative publicity is still great exposure and publicity for their brand so pushing the media envelope in their competitive industry is probably not much of a risk.

Laying Down the LAW!

Doritos always starts water cooler conversations with their very direct advertising campaigns. This is one example of Doritos doing it well again with Crash the Super Bowl 2010 Finalist - House Rules. check it out. The little boy here lays down the LAW!

Even Elephants Choke

This is great. When you think of peanuts & elephants you think of feeding Elephants at the circus. Elephants love peanuts!Knowing this fact makes this print ad for Kaya King Jumbo Peanuts a perfect fit. Indonesias Ogilvy & Mather, Jakarata generates a humours moment with this larger than life elephant giving the Heimlich maneuver to his/her young child. The idea behind this ad reflects the big size product benefit of Jumbo peanuts.

Advertising Agency: Ogilvy & Mather, Jakarta, Indonesia
Executive Creative Director: Gary Caulfield
Creative Director: Glenn Alexander
Art Directors: Alfa Aphrodita, Yogi Wiweka
Copywriter: Glenn Alexander
Photographers: Heru Suryoko, Leonardus Bramantya
Designer: Aldo Khalid
Published: 2008

Safe Keeping

The headline reads:

"Who insures you dosen't matter. Until it does."

This ad is for CHUBB, Financial Strength and Exceptional Claim Service.

This print ad is part of a series of ads displaying the target caught in unforgivable situations.
It's refreshing to see a clear, simple and straight to the point message that is easy to read and understand. This print ad is nothing spectacular but it clearly states the benifit of the product to the target with a larger than life image and sweet simple copy.

One Long Lick

The fine headline reads:

"0 to 100 km/hr in 8.4 Sec."

This Hyundai Coupe Ad is brilliant. Anyone who sees this picture of the dogs bright pink toungue wrapped around its face will stop to find out what is going on!

This is a great example of how an image can reel consumers in to read the headline.

Love My Teddy Bear Too

"New Caddy Maxi Life, Infinitely bigger."

This is a great ad by Volkswagen. I love teddy bears, I mean who doesn't?! The image for this ad says it all and I think all parents smile a little inside when they see it.

It's a great way to showcase the new space in the new Volkswagen. Perfect for the target as well who will more than likely be traveling with extra cargo.

Axe Calls Old Spice Out

Axe deodorant strikes back at Old Spice with a competitive billboard targeting Old Spice and it's consumers.

The billboard hit Toronto Streets in October 2010 and generated a ton of buzz amongst consumers.

This is good for both competitors actually as it reminds consumers about the Old Spice horse advertisements and challenges consumers to switch back to AXE.

Very strategic and playful advertising.

Stand out Drive

I took a picture of this billboard driving down Eglinton this morning. It is for Booster Juice and features an optical illusion effect. The billboard reads "Taste" Size (which is crossed out) to Scale.

I really like the additional use of height emphasizing the scale of flavour in the Booster Juice.

Really great use of space and delivery of message.

Body by Milk

"Drink it in.
Pop star? Not exactly.
Milk is more my move. Some
studies suggest that even teens who
choose milk instead of sugary
drinks tens to be leaner and
the protein helps build muscle.
So, shut up and drink."

This 2008 body by milk ad reflects singer Rihanna's personality. With refereances to some of her popular lyrics this ad speaks directly to the target encouraging the girls to drink milk for a leaner figure and the guys to drink to build muscle.

Dove Does It Well

Dove really hits it home with this commercial about beauty pressure. This commercial hit media in 2007. It really got everyone talking about how young girls were influenced by images in the media. It shows a true representation of the influence beauty has over young girls and teens. This campaign by Dove is brilliant.