Even Elephants Choke

This is great. When you think of peanuts & elephants you think of feeding Elephants at the circus. Elephants love peanuts!Knowing this fact makes this print ad for Kaya King Jumbo Peanuts a perfect fit. Indonesias Ogilvy & Mather, Jakarata generates a humours moment with this larger than life elephant giving the Heimlich maneuver to his/her young child. The idea behind this ad reflects the big size product benefit of Jumbo peanuts.

Advertising Agency: Ogilvy & Mather, Jakarta, Indonesia
Executive Creative Director: Gary Caulfield
Creative Director: Glenn Alexander
Art Directors: Alfa Aphrodita, Yogi Wiweka
Copywriter: Glenn Alexander
Photographers: Heru Suryoko, Leonardus Bramantya
Designer: Aldo Khalid
Published: 2008