"Decorate for the holidays" This IKEA billboard screams attention from afar with its larger than life pop out floor plan. It draws the viewer in as they can picture themselves in the space.What a great concept, the target is visually able to envision their home space and get ideas on how they would like to decorate it over the holidays.
This ad is really interactive and innovative. I love the simplicity of colours and design. Overall it is a stand out.
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