The headline reads: "Who insures you dosen't matter. Until it does."
This ad is for CHUBB, Financial Strength and Exceptional Claim Service.
This print ad is part of a series of ads displaying the target caught in unforgivable situations.
It's refreshing to see a clear, simple and straight to the point message that is easy to read and understand. This print ad is nothing spectacular but it clearly states the benifit of the product to the target with a larger than life image and sweet simple copy.
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