I am sure all of us Toronto dwellers have turned our radio frequency to virgin 99.9 at some point. If you commute you see the controversial billboards for the station.I will talk about two of these in separate posts this week. Each deserves their own spot.
Currently Katy Perry is representing on Virgin 99.9 billboards. This billboard is generating a lot of attention. Many on lookers are upset about the visual image of firecrackers protruding from her breasts.
The question on lookers are asking is does this "shock" type of ad generate more attention and interaction with the brand or does it deter potential listeners away.
I am sure that both are true and Virgin radio has decided that negative publicity is still great exposure and publicity for their brand so pushing the media envelope in their competitive industry is probably not much of a risk.
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