I was watching a few episodes of 'Storage Wars' on A&E, a highly addictive show! and couldn't help but notice Carl’s Jr. new commercial featuring SI Swimsuit cover model Kate Upton . It was easy to recognize the brand behind the ad right away as Carl's Jr. has carved out a clear identity in the fast food advertising market. In true Carl's Jr. fashion, Kate proceeds to roll around in a convertible while stripping pretty much to her underwear at a drive-in theater while eating their new Southwest Patty Melt.I think this fast food restaurant has done an incredible job creating interest and buzz with consumers. The constancy is there, the look and the feel of the ad's are easy to recognize. It is also interesting how with every new Carl's Jr ad you remember all of the old ones and look forward to the next.
