The Power of the Personal Testimony

It is impossible to ignore Jennifer Hudsons weight loss success or the fact that she achieved her dreams through adopting the Weight Watchers method. This advertisement came out late 2011 and was one of many attached showcasing success of the Weight Watcher program. I can only imagine how many women were inspired to join the program based on Jennifer's incredible success. The success of Weight Watchers is a reminder of the power of personal testimony. This is a tried &true powerful way to gain new membership and create excitement to join as no one wants to be left out and everyone is ready to believe that they can do it too. Well done Jennifer and Weight Watchers for giving us the proof we need to believe.

A bit far fetched?

I was watching a few episodes of 'Storage Wars' on A&E, a highly addictive show! and couldn't help but notice Carl’s Jr. new commercial featuring SI Swimsuit cover model Kate Upton . It was easy to recognize the brand behind the ad right away as Carl's Jr. has carved out a clear identity in the fast food advertising market. In true Carl's Jr. fashion, Kate proceeds to roll around in a convertible while stripping pretty much to her underwear at a drive-in theater while eating their new Southwest Patty Melt.

I think this fast food restaurant has done an incredible job creating interest and buzz with consumers. The constancy is there, the look and the feel of the ad's are easy to recognize. It is also interesting how with every new Carl's Jr ad you remember all of the old ones and look forward to the next.