Is it just me or do the new Dairy Queen Ad's have a striking resemblance to the now infamous Old Spice Ad's. I love the new tactic and feel that it is highly effective in generating attention and interest but could DQ really take credit for this new campaign after sounding and looking so similar to the Old Spice campaign. The copy in the new DQ ad campaign is a dead give away. It does generate a sleek new look for the brand but there are no brownie points for coming up with the idea as this is clearly a case of stolen success.
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