So I got my new IKEA catalogue and took it with me to Chapters one afternoon for some leisure reading and ended up in a 1 hour conversation with a woman from Mexico. It all started with me flipping through the new IKEA catalogue. This woman had heard of the company and asked if she could take a look. This promoted a long conversation and introductions to the entire family. Who else can create buzz and excitement, not only that but generate an entire campaign surrounding the launch of a new catalogue. IKEA has done this remarkably and it's no doubt why they have everyone talking.
One way they have Incorporated customer interaction is through this very cool contest which encourages consumers to share their favourite images from latest catalogue. Its called the "Capture the Page" contest and is the latest online initiative connecting consumers to the brand as they go online to upload their favourite images from the catalogue for the chance to win a grand prize of a $10,000 gift card or one of 15 $500 gift cards.
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