I stumbled on this ad in the January edition of Glamour magazine. It's for the new 2011 Ford EDGE. The ad is highlighting the fact that the New Edge understands 10,000 voice commands.The copy is brilliant. Above the car hundreds of voice commands are displayed in bleeding text such as: "Find Nearest Ice Cream Shop" and "Call Sue". The simplicity yet overwhelming clarity of the message stand out and highlight the voice command benefit of the product.
No comments:
Post a Comment