Written in the copy under her eye reads this: "Yesterday, I was cooking dinner but I forgot that I had also left the washer and dryer on, so we got a power shortage. In the dark I went looking for a flashlight and I accidentally bumped into the cupboard. Unfortunately I'd left an old iron on top and it fell off and hit me in the face. Hence the black eye.
You can tell us your real story."
Wow what powerful copy and brilliant art direction. I love this Ad because the copy and art tells a story without having to use a strong headline. Really well done.
Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Philip Vandenberghe
Art Director: Patrick Vermeylen
Copywriter: Caroline D'hont
Photographer: Wim Vanderwegen
Published: July 2007
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