Checkout Diva

I had been looking through Outdoor magazine and stumbled on a really cool Ad for an Epson stylus printer. It was a deep sea diving image with really sweet copy about the depths a deep sea diver endures just to get one good shot.The final caption said to "Finish Strong" next to am image of the photo being printed from the Epson printer.

I couldn't find the ad anywhere online but I was interested in the style of the Epson print ad's so I looked online and found another one that I thought was cheeky and un-expecting.

So here it is.
Next to this Paris Hilton look alike the caption reads:
"Of course she'll take her time in the checkout line. That's, like, the perfect place for, like, guys to check you out."
And the fine print bellow says this:
"Speed up slow transactions with the super fast TM-H6000 III receipt printer."
I really like the honesty in the copy. I think so many of us have stood behind a diva like this one wishing there were a shorter line to stand in. I was immediately drawn to the image and the copy kept me on my toes curious as to what this ad was really about. I appreciate ad's that make you think and challenge you to look for answers.
Credits & Description:
Advertising Agency: Erwin-Penland, Greenville, USA
Creative Director: Andy Mendelsohn
Art Director: Jason Locke
Copywriter: Aaron Johnston
Photographer: Lon Murdick
Post-production: Mind's Eye (Atlanta)