Wow, was this ever a challenge. I had to take this one with my camera. I was browsing through one of my Redbook magazines and stumbled on this Ad. The magazine is from 2007, so it's older, hence no online copy.
I was drawn to this print for Hershey's All Natural Extra Dark chocolate because of the copy. I love the headline that reads " SMOOTH, RICH AND GOOD FOR YOU.
IF IT WERE A MAN YOU'D MARRY HIM.
I love how the writers connected the benefits of the chocolate with the primary target who are woman. The entire ad is brilliant but the copy is really something to admire.
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