"The man your man could smell like" this theme took Old Spice to incredible heights. Everyone was talking about it and the campaign trickled down to all types of consumers.
My husband even bought a bottle of Old Spice after seeing this brilliant ad campaign.
Koo dos to the team that developed this very cleaver campaign. It is one for the books.
This You Tube video highlights the best moments of the campaign and its staggering success in sales.
Go Old Spice!
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